Before, During & After Giving Day: How to Grow Donor Commitments

Before, During & After Giving Day: How to Grow Donor Commitments

Giving Days are some of the most high-energy, high-impact moments on the advancement calendar. They bring alumni, parents, students, and community members together around a shared cause, often generating a surge of gifts in just 24 hours.

But what happens before and after those 24 hours is just as important as the day itself. Without the right tools, Giving Day energy can fade fast, leaving missed opportunities for deeper engagement and longer-term commitments.

That’s where Givzey changes the game.

Before Giving Day: Build Your Momentum

The best Giving Days start long before the countdown clock begins. Pre-event excitement, strategic outreach, and clear donor pathways all set the stage for success.

With Givzey, you can:

• Capture multi-year commitments early: If a donor is excited to give, why stop at one year? Secure a pledge for two, three, or more years on the spot, so their Giving Day impact lasts well beyond this year’s total.

• Automate pledge reminders: Schedule friendly, branded reminders to keep donors on track without adding work for your team.

• Segment challenge invites: Identify leadership-level donors and invite them to join special Giving Day challenges.

During Giving Day: Maximize Every Moment

Giving Day energy is contagious, but it’s also fleeting. In the excitement, donors are often more open to committing beyond a single gift.

Givzey helps you:

• Convert one-time gifts into multi-year pledges instantly, even if the donor gives online, by phone, or at an in-person event

• Track society eligibility in real time so you can give on-the-spot recognition or incentives

• Reduce friction by removing paperwork, mailing delays, and manual follow-up, making it easy for donors to say yes

After Giving Day: Keep the Energy Alive

Your Giving Day shouldn’t end when the leaderboard freezes. The post-event phase is your chance to turn a one-day spike into long-term retention and growth.

With Givzey’s automation:

• No donor is forgotten: Automated pledge reminders keep commitments on track without repeated staff outreach

• Multi-year pledges stay visible: Donors see their impact year after year, keeping them engaged with your mission

• Staff time is freed for stewardship: Instead of chasing renewals, you can focus on building relationships and planning the next big moment

Why Multi-Year Commitments Matter for Giving Days

Multi-year pledges transform Giving Day results from a one-off boost into sustainable annual revenue. They also:

• Reduce donor lapse rates

• Increase lifetime value

• Strengthen your pipeline for major gifts

• Create predictable revenue for budgeting and planning

Your Giving Day, Powered by Givzey

Whether your goal is breaking records, growing your donor base, or inspiring more leadership-level support, Givzey helps you make every Giving Day moment count; before, during, and after.

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Stop chasing one-day wins. Start building long-term impact.

See how Givzey can power your next Giving Day, Book a Demo Today!