Connecting the Dots Between BNPL and Charitable Giving
Updated: May 25, 2022
Buy Now, Pay Later (BNPL) is changing the way people make purchases. In fact, BNPL is projected to be the world’s fastest growing payment method both online and in-store through 2025.
As this technology continues to expand into new markets, it begs the question, how will this movement impact nonprofit donors and the way they give back to the organizations and causes in which they hold dear?
The first part of that answer is when we think of such financial technology (fintech) within fundraising circles it’s not a matter of BNPL but GNPL - give now, pay later. In this instance, donors engage with the technology similar to consumers; they make a donation to a nonprofit of their choosing but split their gift payments over time. The organization, in return, benefits from receiving the financial gift paid in full, upfront.
To dig a little deeper, let’s take a look at key stats and trends between BNPL and charitable giving to gain a better understanding as to the opportunity this technology presents for nonprofits.
"As [BNPL] technology continues to expand into new markets, it begs the question, how will this movement impact nonprofit donors and the way they give back to the organizations and causes in which they hold dear?"
Growth
By 2025, BNPL is expected to account for approximately $680 billion in global transactions. It will account for nearly a quarter of all global ecommerce transitions by 2026, up from just 9% in 2021.
In 2020, charitable giving hit an all-time high despite a global pandemic. Online giving was a big player in that record as it rose 20% from the previous year.
The Nonprofit Take: With people willing to give and expected to use fintech as a go-to solution, it’s an ideal partnership and growth opportunity in the space.
Flexibility
The top reasons customers use BNPL as opposed to credit cards? It’s easier and more flexible. Meanwhile, donors that set up some type of recurring monthly donation give 42% more than one-time givers.
The Nonprofit Take: Meeting people where they are and removing barriers to giving will prove a boon for organizations that lean into the movement.
Emotional Connections
Data shows that if BNPL is a financial option for purchasing something people care about, there is a high probability they will use the service. As an example, as part of a survey, 86% of pet owners said they would choose BNPL in place of traditional payment methods to help pay for future vet costs, if available.
When it comes to charitable giving, some of the biggest motivators are the fact that the donors have a personal or emotional connection to the cause or want to be a part of something bigger than themselves.
The Nonprofit Take: The personal connections are there and the presence of flexible giving options may provide added motivation to increase donations and establish recurring gifts.
Learn more about Givzey, the first Give Now, Pay Later solution that gives your donors a smarter way to make their gifts.