Donor-Centric Pledges: Managing Giving Through Life Events and Crises
- Lily Johnson
- May 1
- 2 min read
After donors commit to a gift, circumstances can shift. Whether it's a personal emergency, a natural disaster, or simply needing flexibility; Givzey's Gift Agreement Platform empowers development teams to support their donors with empathy and ease.
Donor-Centric Pledge Management
Pause vs. Cancel: Giving Donors Control
Life happens—natural disasters, personal hardships, or unexpected financial strain can all prompt a donor to request a pause in their giving. But when a pledge gets paused, it can often create uncertainty about the donor’s long-term intent. That’s why Givzey’s Smart Gift Agreements empower fundraising teams to pause individual installments instead of halting the entire gift.
This donor-centric flexibility ensures that giving isn’t abandoned, just adjusted to meet your donor’s needs. Whether it’s one missed payment or a month-long pause, you can keep donors committed long-term without applying pressure.
Tailor Communication with Smart Reminders
Donors shouldn’t feel overwhelmed. Givzey allows fundraisers to:
Pause reminders for donors with extenuating circumstances
Adjust cadence and tone
Restart reminders gently when the time is right
You stay on track without compromising the empathy and compassion your donor relationships are built upon.
Here's how simple it is to pause a pledge installment for a donor:
Crisis-Responsive Fundraising
Real-Time Adjustments During Emergencies
When crises strike, whether large scale or personal hardships, Givzey empowers your team to respond with sensitivity and strategy. Fundraisers can flag affected regions and pause pledge installments as situations arise.
For example, a number of Givzey partners paused pledge reminders to West Coast zip codes as wildfires struck, adjusted all communication to donors facing a potential hardship to meet the moment, and maintained trust without jeopardizing their pledges.
Keep Commitments Intact with Flexibility
Flexibility isn’t just a feature, it’s a strategy. With Givzey, fundraisers can respect each donor’s journey while keeping momentum in fundraising goals.
As a result of Givzey’s flexible and donor-centric features, even during disruptions, you can maintain the integrity of all commitments and gift agreement. With Givzey, paused pledges don’t put commitments in jeopardy, they empower you to keep giving alive, but on an appropriate and revised schedule.
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