• Adam Martel

The Next Evolution of Donor-Centric Giving

Updated: May 25



Every generation is unique. And when it comes to how different generations view philanthropy, it’s equally true.


The Boomer give more as they’re further along in their lives and careers. Members of Gen X are generous with their money, but also their time, volunteering as an alternative to financial gifts. Millennials will give, but are more interested in the missions and the causes that their gifts will support.

And then of course, there’s the up-and-coming Generation Z, who care about the cause but also want to see the data and the results along with it.


As these younger generations of donors start to enter their prime giving years, it begs the question: What will giving look like in the near future? And what can your organization do to ensure it has a finger on the pulse of donors' desires moving forward?


Here’s three ideas to get you moving in the right direction:


Emphasize Donor Tools


Donors want to leverage the ease of technology when it comes to giving as well as to stay informed with how their donations are helping to move the needle. Whether it’s through increased use of video or social media or tools that help to remove financial barriers to giving altogether, the underlying theme is organizations need to continue to invest in technology to keep donors engaged.


Think Flexibility


The more you can meet donors where they are, the more likely you’ll position your organization top of mind when it comes to their charitable giving. For the generations who have grown up alongside technology, flexibility is a way of life. It’s a big reason why nonprofits organizations should embrace fintech as a modern method of fundraising. The easier you can make it for donors to give without having to jump through hoops, the more likely they’ll be engaged and keep coming back for more.


The more you can meet donors where they are, the more likely you’ll position your organization top of mind when it comes to their charitable giving.

Be “Smart”


As technology evolves, you have to be ready to evolve right along with it. The next evolution of technology, dubbed “smart technology,” is ready to impact fundraising. From artificial intelligence and machine learning to chatbots and smart forms, these technologies are ready to help fundraising teams maximize their efforts and drive incredible change for their organizations. The more prepared you can be to leverage this technology, the more likely you’ll position your organization for future success.


Ready to transform the way your donors give? Learn how Givzey is creating a smarter, easier and more flexible way to donate.


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