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Top 50 Email Subject Lines That Appeal to Nonprofit Donors [2023]

Email isn’t the only way to appeal to donors, but with 36x ROI, email campaigns yield a higher return than we can expect from any other form of marketing – digital or otherwise. So, they are worth getting right.


But who decides what’s right or wrong? In this blog post, we’ll hyper-focus on the very first thing a donor sees when an email hits their inbox: your subject line.

Givzey - 50 Email Subject Lines That Appeal to Nonprofit Donors

With an estimated 347.3 billion emails sent everyday, simply getting a donor to open yours becomes a challenge of rising above the noise. So, when we look to what’s a good email subject line for your donors, there’s one single metric that matters – that it’s compelling enough to get your donors to click.


If you want your donor appeal to be opened, read, considered, and acted on, it all starts with a compelling subject line. Elements that make your subject line more compelling include urgency (but not too urgent), length (aim for 20-40 characters), personalization, curiosity (a breadcrumb that piques interest), and name recognition (donors will want to recognize your organization).


Here are 50 email subject lines to appeal to your donors. You can edit, adapt, and personalize these to fit your organization’s needs.

  1. Your support makes a difference

  2. Be a hero for [cause]

  3. Help us make a difference

  4. Join the movement for [cause]

  5. Change a life with your donation

  6. Make a difference today

  7. A small gift can make a big impact

  8. Help us reach our goal

  9. Thank you for your support

  10. Please consider supporting [cause]

  11. Your donation can save lives

  12. Together, we can achieve more

  13. We can’t do it without you

  14. Your gift can change a life

  15. Join us in making a difference

  16. Please join us in supporting [cause]

  17. Help us make a positive impact

  18. Your donation can help us achieve our mission

  19. Support our efforts to [accomplish specific goal]

  20. Your gift can help us make a difference

  21. Help us continue our work for [cause]

  22. Together, we can create a better world

  23. Please join us in creating change

  24. Make a donation and make a difference

  25. Help us make a lasting impact

  26. Your support can help us create a brighter future

  27. Help us continue to [accomplish specific goal]

  28. Make a difference with your donation

  29. Please help us make a difference

  30. Your donation can help us [accomplish specific goal]

  31. Support our efforts to make a difference

  32. Together, we can make a positive impact

  33. Help us create positive change

  34. Your gift can help us achieve our vision

  35. Please join us in our mission to [accomplish specific goal]

  36. Help us create a world without [problem]

  37. Your donation can help us reach our goal

  38. Together, we can create a better future

  39. Make a difference with your support

  40. Please help us make a positive impact

  41. Your gift can help us continue our work for [cause]

  42. Support our efforts to create change

  43. Help us make a lasting impact on [cause]

  44. Your donation can help us achieve our mission

  45. Please join us in creating a better future

  46. Help us continue to make a difference

  47. Your gift can help us create positive change

  48. Support our efforts to [accomplish specific goal]

  49. Help us make a lasting impact on [cause]

  50. Your donation can help us make a difference.

When emails aren't opened, donors never get to your call to action. If you implement some of these tips, you'll begin to get creative and build engaging subject lines that yield amazing wins for your organization.


Try improving your open rate in 2023!


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