- kevin94085
Top 50 Email Subject Lines That Appeal to Nonprofit Donors [2023]
Email isn’t the only way to appeal to donors, but with 36x ROI, email campaigns yield a higher return than we can expect from any other form of marketing – digital or otherwise. So, they are worth getting right.
But who decides what’s right or wrong? In this blog post, we’ll hyper-focus on the very first thing a donor sees when an email hits their inbox: your subject line.
With an estimated 347.3 billion emails sent everyday, simply getting a donor to open yours becomes a challenge of rising above the noise. So, when we look to what’s a good email subject line for your donors, there’s one single metric that matters – that it’s compelling enough to get your donors to click.
If you want your donor appeal to be opened, read, considered, and acted on, it all starts with a compelling subject line. Elements that make your subject line more compelling include urgency (but not too urgent), length (aim for 20-40 characters), personalization, curiosity (a breadcrumb that piques interest), and name recognition (donors will want to recognize your organization).
Here are 50 email subject lines to appeal to your donors. You can edit, adapt, and personalize these to fit your organization’s needs.
Your support makes a difference
Be a hero for [cause]
Help us make a difference
Join the movement for [cause]
Change a life with your donation
Make a difference today
A small gift can make a big impact
Help us reach our goal
Thank you for your support
Please consider supporting [cause]
Your donation can save lives
Together, we can achieve more
We can’t do it without you
Your gift can change a life
Join us in making a difference
Please join us in supporting [cause]
Help us make a positive impact
Your donation can help us achieve our mission
Support our efforts to [accomplish specific goal]
Your gift can help us make a difference
Help us continue our work for [cause]
Together, we can create a better world
Please join us in creating change
Make a donation and make a difference
Help us make a lasting impact
Your support can help us create a brighter future
Help us continue to [accomplish specific goal]
Make a difference with your donation
Please help us make a difference
Your donation can help us [accomplish specific goal]
Support our efforts to make a difference
Together, we can make a positive impact
Help us create positive change
Your gift can help us achieve our vision
Please join us in our mission to [accomplish specific goal]
Help us create a world without [problem]
Your donation can help us reach our goal
Together, we can create a better future
Make a difference with your support
Please help us make a positive impact
Your gift can help us continue our work for [cause]
Support our efforts to create change
Help us make a lasting impact on [cause]
Your donation can help us achieve our mission
Please join us in creating a better future
Help us continue to make a difference
Your gift can help us create positive change
Support our efforts to [accomplish specific goal]
Help us make a lasting impact on [cause]
Your donation can help us make a difference.
When emails aren't opened, donors never get to your call to action. If you implement some of these tips, you'll begin to get creative and build engaging subject lines that yield amazing wins for your organization.
Try improving your open rate in 2023!