We put so much attention into Giving Day itself that there can be a lack of clarity about what's next. Arguably, the day after Giving Day is the most important time for organizations because it marks the beginning of building donor relationships that to are deeper than transactional.
Strategically, organizations with world-class Giving Day processes are both prepared to process and report the influx of giving in a timely fashion and ready to implement a donor experience worthy of retaining donors for both next year's Giving Day and beyond.
One way to address these outcomes of Giving Days comes courtesy of Digital Gift Agreements. Digital Gift Agreements help nonprofits streamline the process of accepting and managing donations. They help to improve donor relations by providing a more convenient and personalized experience. They can increase donor retention, maximize challenge opportunities, and even build momentum ahead of Giving Day.
Here are some of the benefits of using Digital Gift Agreements for Giving Days:
Personalization
Digital Gift Agreements can be customized to best support individual donors of various sizes and affinities. Incorporating this solution into your overall strategy and donor engagement planning helps to build relationships with donors and encourage them to give again in the future.
Donor Retention
Get ahead of the curve by securing pledges early, using Digital Gift Agreements to confirm the pledge and generate a reminder on the big day. The Givey platform allows for User Groups, which make it possible to create agreements branded to Giving Day and other campaigns. Select a target segment – such as last year’s donors of $500+ – and send a pledge invitation, providing donors the opportunity to seamlessly repeat their support.
Match Challenges
A key strategy for many Giving Days, matching gift challenges may be tied to revenue or even donor volume to incentivize the donor base. Digital Gift Agreements can outline the specifics for the generous donor(s) providing the match.
Speed
Digital Gift Agreements can help nonprofits save time by automating the process of not only accepting donations, but processing gifts as well. This can free up staff to focus on other tasks, such as donor stewardship and ongoing relationship development.
Accuracy
Digital Gift Agreements can help to reduce the risk of errors. By automating – and standardizing – the data entry process, nonprofits can be sure that all donations are recorded accurately.
In addition to the benefits listed above, Digital Gift Agreements can also help nonprofits to comply with regulations, creating formal records of donor intent that dots “eyes” and crosses “tees”. By providing a digital record of all donations, nonprofits can protect themselves from potential audits.
If you're looking for a way to increase your giving day donations and build stronger relationships with donors, consider using Digital Gift Agreements. Digital Gift Agreements are a simple and effective way to make the most of Giving Days and beyond.
Here are some tips for using Digital Gift Agreements for Giving Days:
Start early.
Make sure to start promoting your Digital Gift Agreement program well in advance of Giving Day. This will give donors time to learn about the program and how to use it.
Make it easy.
Your Digital Gift Agreement program should be easy to use. Donors should be able to find the information they need and make a donation quickly and easily.
Offer incentives.
Consider offering incentives to donors who use your Digital Gift Agreement program – particularly those who opt for multi-year commitments. This could include things like entry to a giving society or a thank-you gift.
Track your results.
It's important to track your results so you can see how effective your Digital Gift Agreement solution is. This will help you make adjustments as needed and improve your platform over time.
By following these tips, Digital Gift Agreements can boost the success of your Giving Day by making it easy to start early, retain more donors, and, ultimately, build long-lasting relationships that carry over the next year’s endeavor – and beyond.
Bring Digital Gift Agreements to your organization with Givzey.
Digital Gift Agreements are a transformative solution that can reshape how organizations handle incoming donations and broader revenue management. By using Digital Gift Agreements to streamline processes, reduce errors, and enhance collaboration, nonprofit organizations increase efficiency, precision, and collaboration across multiple roles and departments.